Are there risks involved with selling your podcast?
Selling your podcast can be a great business decision that breathes new life into your show. But your podcast is a business, and as with any business deal, there are risks involved.
Last week, we wrote about the potential risks buyers might experience during the podcast buying process, and this week, it’s all about the sellers. Keep reading to learn about the possible risks you might encounter when selling your show and how best to handle them.
Lost Opportunities
Whenever you sell an asset, you will no longer benefit from that asset. In podcasting, these benefits can include exposure for your business, social media followers, or revenue collected via podcast ads or listener support. When you sell your podcast, you’ll be saying goodbye to all of that.
Before you sell, make sure you’re actually ready to say goodbye to your podcast and all it entails.
Will the purchase price offset the loss of steady income?
You’re Saying Goodbye to That Community
Before you decide to sell your podcast, make sure you’re ready to give it up. Once you sell, you lose the opportunity to continue to grow with your audience.
If you’re not quite ready to give it all up, ask the buyer if you can stay on as the host. You won’t own the podcast or get to make the big decisions, but this way, you can stay on with your community while the buyer does the heavy lifting.
Ultimately, the decision to sell your podcast should align with your broader business goals and personal readiness. By understanding and mitigating these risks, you can navigate the selling process thoughtfully and strategically, ensuring the best possible outcome for both your podcast and future endeavors.
If you’re looking to sell your podcast, send us a message and someone from The Podcast Broker can assist you.
