3 Signs It’s Time to Sell Your Podcast
Podcasting is hard. But coming to terms with the fact that you might be ready to move on from your podcast is even harder.
If you’ve stumbled across this article, chances are you’ve been dealing with a nagging feeling that it might be time to quit your podcast. Maybe you’ve been through major life events and don’t have the time anymore, or maybe you’ve fallen out of love with it, and the only thing keeping you going is the amount of energy you’ve poured into it over the years.
But we’re here to tell you quitting isn’t your only option - instead, it might be time to sell your podcast.
Don’t let your podcast become one of hundreds of dead podcasts. Keep reading to learn if selling is right for you.
You’re No Longer Passionate
One of the biggest reasons people stop uploading episodes is because they’ve lost their passion for it - and that’s okay.
The podcasts that succeed are the ones that have someone behind them who is passionate about the show and about putting out good content. If you’re at the point where you’re looking to sell your show, odds are you used to be that person. But people and interests change, and along the way, you’ve found yourself dreading the research for your next topic and avoiding the podcast mic at all costs.
We’re here to tell you that’s okay, and there’s still a way to make sure all the time and energy you put into growing your show doesn’t go to waste.
Selling your podcast is an excellent option for hosts who have lost their passion for their show because the audience you built gets to live on, but you get the freedom to pursue other adventures.
You Don’t Want to Work Alone Anymore
As much as we preach about how podcasting brings people together, creating one can be lonely. While the biggest shows out there have a team of editors and producers, the average podcaster is a one-person team.
This can sound nice at first, but it can become draining after years of not having anyone else to bounce ideas off of or split the workload with.
If this sounds like you, it’s time to consider selling your podcast to a network. Podcast networks have the editors, producers, and strategists you’re looking for to build out your team. By selling your podcast, you’re still part of the community you worked so hard to build, but now you have a team that can shoulder most of the work.
You’re Still Passionate, But You Can’t Give It What It Needs
Selling your podcast doesn’t mean you’re ready to cut ties with it. In fact, most podcast buyers prefer if the original host stays on board.
Life moves fast, and it could be the case that you have that same passion for your podcast you did when you first started it, but your priorities have shifted. It can be hard to watch something you’ve poured hundreds of hours into not thrive the way it could, but there’s a way to fix that.
You have the option to stay on as the host when you sell your podcast, meaning you don’t need to say goodbye to your show at all. Instead, there’s someone else to help split the workload, and you and your show get to live on.
Whether your reasons for leaving your podcast are a lack of passion or a lack of time, we strongly encourage you to look into selling your podcast instead of simply quitting it. Your podcast is a business that you’ve invested your time, energy, and money into. By selling your podcast, you can get some of that money back.
If you’re ready to talk to someone about selling your show, send us a message at The Podcast Broker.
One of the talented members of our team will be in touch to walk you through every step of the process.
